MARKETING/SOCIAL MEDIA

Google is launching new online resources aimed at making finding deals and discounts easier.

Gen Z consumers have some particular habits when it comes to shopping.

Mastercard sees increased focus on personalization and artificial intelligence (AI) as major developing trends in customer loyalty programs.

Some of the biggest names in pro basketball, including Kevin Durant and Steph Curry, are helping Foot Locker launch a new marketing platform.

A new survey reveals that some consumers segments are more likely to rely on loyalty programs for holiday shopping than others.

The social media network formerly known as Twitter is turning to a classic series of science fiction novels as a basis for its new artificial intelligence (AI) platform.

Amazon is starting Black Friday a little early and featuring the Fab Four in its new holiday ad campaign.

One type of product comes in as the clear favorite among holiday shoppers.

Kohl’s Corp. isn’t waiting till after Thanksgiving to begin its Black Friday promotion, though its stores will shutter Thanksgiving Day.

The Rolling Stones, Mars, and Unilever all demonstrate that selling items directly to consumers isn’t only an activity for traditional retailers.

Black Friday and Cyber Monday are high-stakes shopping holidays for retailers and consumer goods (CG) companies.

A French global beauty brand is seasonally expanding upon its metaverse retail presence.