Jake Weatherly

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Jake Weatherly is CEO of SheerID, data software company allowing B2C brands to instantly verify consumer-provided data to run personalized marketing campaigns to tight-knit communities.

ARTICLES BY THIS AUTHOR

02/01/2023

How to Move Post-Holiday Excess Inventory — And Maintain Brand Value

Rising inflation and fears of a recession present a challenging environment for retailers in the first quarter of 2023.